What is a keyword?

In SEO, a keyword is a word or phrase that people type in search engines (like Google, Yahoo, Bing, YouTube, etc) to find the services, products, information, and data related to their search.

 

What are the common qualities of a keyword?

Here are some qualities of a keyword.

• Relevance: The first and most important factor to be considered when choosing keywords for SEO is relevance. Keywords must be directly related to the content on your website and the products or services you offer. A good keyword will accurately reflect what your page is about and what users are likely searching for when they find your site.

 

• Search volume: Search volume refers to the number of searches per month for a particular keyword or phrase. The keyword should be searched for by a reasonable number of people. Optimizing for keywords with very low search volume will not drive significant traffic to your site.

 

• Competition: This refers to how many websites or content pieces are trying to rank for a specific keyword. Consider the competition for each keyword. It’s often more strategic to target keywords with lower competition (even if they have slightly lower search volume) to increase your chances of higher rankings, especially when starting out.

 

• Keyword Length: Keyword length refers to the number of words in a search query. Generally, keywords are categorized into two parts: short tail (1 to 3 words) and long tail (3+ words). Short tail keywords are broader and more competitive. Long tail keywords are more specific and often indicate a stronger user intent, making them potentially easier to rank for.

 

• Branded Keyword: These keywords are search terms that include the company’s brand name, product name, or a variation of those names. These keywords are important for understanding audience knowledge, identifying reputation issues, and even discovering competitors. It helps in enhancing brand recognition.

There are many qualities of keywords. Here are five qualities of keywords that are important for SEO (Search Engine Optimization).